Media Release: 20th June 2013
Since launching their Irish salt company in 2010, Michael and Aileen O’Neill of Irish Atlantic Salt Ltd. have worked tirelessly to transform their kitchen table enterprise into an award winning, innovative food company with high export potential. Having secured listings recently with Irish multiples such as Tesco and Dunnes Stores, the couple have set their sights high and are now beginning to service valuable markets overseas such as the US, Germany, the UK, France and Italy.
Michael and Aileen produce their signature Irish salt flakes from the pristine seawaters of the wild Atlantic that surround their home on the Beara Peninsula in West Cork. The O’Neills, with the help of their local Enterprise Board, have developed a purpose built salt production facility which is located alongside their home in Beara. Here, they produce Ireland’s only gourmet sea salt flakes.
The couple began experimenting with sea salt production in 2009 and after a long and tedious period of trial and error, they finally mastered their technique for creating brilliantly white and 100% natural sea salt flakes in 2010. The process is extremely innovative and blends age old artisan salt making techniques with energy efficient technologies.
Having recognised a gap in the market for high quality flavoured Irish sea salt, the O’Neills have now launched their new range of flavour infused Irish sea salt flakes. This new artisan range includes: Oak Smoked, Chilli & Paprika, Lemon & Pepper, Aromatic Garlic and Aran Dillisk (seaweed from the Aran Islands). The new range is now available to buy in select Tesco, Dunnes Stores, Superquinn, Super Valu and Centra stores.
Michael and Aileen O’Neill are extremely enthusiastic about the future of their young company. The interest from national grocery multiples as well as overseas markets has reassured this innovative couple that their sea salt company has huge potential. “We always knew what we were doing was right, we knew there was a gap in the market and we were determined to produce a high quality product to fill this. It has been extremely challenging at times but we now know that it will be a success and we look forward to driving our business forward and creating local employment” commented Aileen O’ Neill.
O’Neill’s Irish Atlantic Sea Salt is available in select Tesco, Dunnes Stores, Musgraves and Superquinn outlets across the country and most good food stores nationwide.
Visit http://www.irishatlanticsalt.ie for further information.
For further information please contact:
Jo-Anne Higgins | Marketing Manager | Irish Atlantic Salt Ltd.
P: 086 0266047 / 027 73868
O’Neill’s Irish Atlantic Sea Salt is the only Irish sea salt on the market.
More and more people are choosing natural sea salt flakes as opposed to the refined table salts traditionally used in Irish households. Consumers now realise the benefits of a natural sea salt, especially considering it is the seasoning of choice for most Irish consumers.
The young company was shortlisted for the prestigious Start Up Awards held recently, these awards recognise the innovative and entrepreneurial spirit of Ireland’s best Start-Ups. Aileen was also a Runner Up in the Agri-business and Innovation Category of the Women and Agriculture Awards recently, sponsored by FBD.
O’Neill’s Irish Atlantic Sea Salt Flakes received a Gold Star at the Great Taste Awards.
O’Neill’s Irish Atlantic Sea Salt products include:
O’Neill’s Irish Atlantic Sea Salt Pure and Natural (220g) RRP: €4.49
O’Neill’s Irish Atlantic Sea Salt Pure and Natural (110g) RRP: €2.99
O’Neill’s Irish Atlantic Sea Salt infused with Aran Dillisk (110g) RRP: €4.20
O’Neill’s Irish Atlantic Sea Salt infused with Chilli & Paprika (110g) RRP: €3.79
O’Neill’s Irish Atlantic Sea Salt infused with Aromatic Garlic (110g) RRP: €3.79
O’Neill’s Irish Atlantic Sea Salt infused with Lemon & Pepper (110g) RRP: €4.20
O’Neill’s Irish Atlantic Sea Salt infused traditionally Oak Smoked (110g) RRP: €4.20