PRESS RELEASE
Irish sea salt company reaching for the stars
Michael and Aileen O’Neill of Irish Atlantic Salt Ltd. are celebrating the news that their Irish sea salt products have wowed judges in Great Taste 2013 by being awarded four awards in the world’s largest and most rigorous food awards scheme which involves over 400 judges and thousands of hours of blind tasting. The O’Neills harvest Ireland’s only sea salt flakes at their home on the stunningly beautiful Beara Peninsula in West Cork. The Peninsula, which stretches out to the wild Atlantic, is surrounded by Grade A quality sea water and provides the perfect backdrop for the O’Neills to produce their Irish Atlantic Sea Salt Flakes.
The small company originates from very humble beginnings, around the O’Neill’s kitchen table in fact, and has grown significantly since forming in 2010. This year, the company launched a new range of flavour infused Irish sea salt flakes, incorporating some amazing flavours with their 100% natural Irish sea salt flakes. The O’Neill’s are dedicated to quality and this phenomenal win at the Great Taste Awards is testament to this dedication. Four products from the O’Neill’s new range were selected as Great Taste winners – a hugely important accolade for any food producer. These four Great Taste 
Awards sit alongside the Great Taste Award previously achieved in 2012 for the O’Neill’s natural Irish Atlantic Sea Salt Flakes. The O’Neill’s are also delighted that Irish crisp producer, Keogh’s Farm won a Great Taste Award for their latest artisan crisps which are lightly salted with O’Neill’s Irish Atlantic Sea Salt, adding even further success to the O’Neill’s brand at these prestigious food awards.
The Great Taste Awards identify and promote the very best in specialty food and drink from the U.K. and Ireland. Almost 10,000 products were submitted into the competition this year, with 25% of these from Irish producers. Great Taste is simply about taste, not clever branding or smart packaging. Judges are presented with, for example, a piece of cheese, a pie or a little dish of chutney, with no wrappings, jars or marks – and they taste, confer and re-taste before making the decision on whether a product should be Great Taste winner. In total more than 12 judges will have tasted and commented on each product.
” We were hoping the quality of our Irish salt products would be recognised at this year’s Great Taste Awards but we hadn’t expected them to be quite so successful. We now have five Great Taste Awards to be very proud of and we cannot wait to get those important logos onto our packs. Our sea salt company has grown so much over the past 12 months and this recent win will add even more value to our Irish products and the O’Neill’s Irish Atlantic Sea Salt brand.” commented Aileen O’Neill.
For further information, contact Jo-Anne (joanne@irishatlanticsalt.ie) or telephone 027 73868.
Life, with a pinch of sea salt 